2025 Survey Report
State of AI in Marketing 2025
Comprehensive insights from 948 marketing professionals on AI adoption, impact, and future trends. Here's what you'll discover inside:
- How top marketers are transforming strategy and workflows with AI.
- Real-world benefits and challenges of adopting AI in marketing.
- The most innovative ways AI is used for automation and personalization.
- Expert tips for building your personal brand and thought leadership with AI.
- How AI adoption and impact differ by company size, role, and region.
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Key Findings from the 2025 Survey
Discover the most significant insights from marketing leaders worldwide
Have AI Budget
Organizations are actively investing in AI tools and experimentation, showing strong commitment to AI adoption.
High Impact Expected
Marketing leaders predict significant AI impact on market research and search optimization.
Learn from Social
Social media is the primary source for learning about new AI tools in marketing.
High Impact on Media
Significant AI impact expected in paid media and email marketing strategies.
Marketing Leads
Marketing teams are driving personal branding initiatives for executive teams.
Growth Interest
Strong interest in growing personal brands and leveraging AI for content creation.
Survey Methodology
How we conducted our comprehensive research
Sample Size
948 professionals across marketing (65%), sales (15%), product (12%), and other business functions (8%)
Geographic Distribution
United States (75%), Europe (15%), Asia-Pacific (7%), other regions (3%)
Company Sizes
Small businesses (30% with 1-50 employees), mid-sized companies (58% with 51-500 employees), enterprise (12% with 501+ employees)
Research Period
Conducted February–March 2025, providing the most up-to-date insights on AI adoption in marketing
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Download our comprehensive 36-page report with detailed insights, charts, and actionable recommendations.
Complete survey results and analysis
High-resolution charts and visualizations
Actionable recommendations for implementation
Industry benchmarks and best practices