Joanne Fedeyko

Thought Leadership Plan

Joanne Fedeyko

Created: March 5, 2025

About Spark AI

Spark AI combines in-depth interviews, industry trends, and user feedback to create authentic thought leadership content. Through brief, periodic conversations, Spark AI captures your insights while monitoring industry trends and competitor activity in real-time. An intuitive feedback loop lets you shape and refine your content strategy, keeping it relevant, engaging, and true to your voice—without the time investment of traditional content creation. Spark AI synthesizes this input to automatically generate, schedule, and optimize content across social platforms, ensuring a consistent and impactful online presence.

Powered by Spark AI

Turn Conversations Into Quality Thought Leadership

As a busy professional, finding time for your online presence is tough. Through brief conversations and simple feedback, Spark AI creates, posts, tracks, and improves your content—keeping you visible without the hassle.

15 min

Conversation Time

30

Days of Content

2.8x

Avg. Follower Growth

Thought Leadership Strategic Pillars

Your LinkedIn presence has been evaluated and graded across three core pillars, each contributing to establishing industry authority and fostering meaningful engagement.

A- Thought Leadership Grade

1. Personal Brand Analysis

Evaluates and optimizes your professional positioning, credibility markers, and digital presence to resonate with target audiences.

2. Content Strategy (SHARE)

Implements a research-backed framework for creating engaging content that builds influence through social proof, human connection, action, vision, and education.

3. Industry Trends

Monitors industry trends, competitor activities, and emerging topics to ensure content remains relevant and forward-thinking.

Together, these pillars drive impactful thought leadership by resonating with your audience, establishing credibility, and enhancing industry influence. The remainder of the report provides further insights and recommendations for each area.

1. Personal Brand Analysis: Joanne Fedeyko

Personal Brand Analysis evaluates the clarity, consistency, and effectiveness of your professional positioning and presence across digital platforms, with a focus on how well your expertise and value proposition resonate with your target audience.

A Brand Grade

Brand Strengths

  • Clear positioning as a connector for startups and innovation
  • Strong credibility through leadership of multiple organizations
  • Active content creation with 18,820+ engaged followers
  • Diverse multi-channel presence (events, publishing, speaking)
  • Mission-driven focus on supporting women entrepreneurs

Growth Opportunities

  • Expand individual thought leadership beyond events
  • Develop more in-depth content on networking strategies
  • Create dedicated content series on Silicon Valley insights
  • Increase personal storytelling alongside organizational wins
  • Leverage video content to showcase speaking expertise

Core Identity

  • Brand Positioning: Bridge builder connecting startups with Silicon Valley innovation and opportunities
  • Primary Focus: Startup ecosystem development, women in tech, and innovation networks
  • Key Credibility Markers:
    • VP Mentorship & Commercialization at Startup Genome
    • Founder & Managing Director of Canadian Women's Network
    • Publisher of Disruption Magazine with 70,000+ subscribers
    • Co-Founder & Managing Partner of Women's Equity Lab

Brand Pillars

Expertise Areas

  • Silicon Valley Connections
  • Startup Ecosystem Building
  • Female Founder Support
  • Angel Investing
  • Events & Programming

Value Proposition

  • Unlocks critical connections between startups and Silicon Valley
  • Creates pathways for female founders to scale globally
  • Amplifies innovation stories through targeted media
  • Bridges geographic gaps for Canadian entrepreneurs

Current Reach & Influence

  • 18,820+ LinkedIn followers
  • Disruption Magazine with 70,000+ subscribers
  • Strong network of investors, mentors, and founders

2. Posting Strategy: SHARE Framework

The SHARE Framework: A Research-Based Approach to Thought Leadership

The SHARE Framework represents a paradigm shift in digital thought leadership, synthesizing empirical research from social psychology, content strategy, and audience engagement studies. This comprehensive methodology addresses the five fundamental pillars of influential online presence:

Social Proof
Human Connection
Action
Radiant Visionary
Education
The SHARE Framework's five components are essential because they create a complete ecosystem of influence that addresses both the rational and emotional needs of your audience while building sustainable thought leadership through multiple reinforcing channels.

Social Proof

Leverage testimonials, case studies, and measurable results to demonstrate real-world impact and build credibility. Share both quantitative metrics and qualitative success stories that validate your expertise and methodology.

Human Connection

Foster authentic relationships by sharing personal experiences, challenges, and vulnerable moments that resonate with your audience. Create emotional touchpoints through storytelling that bridge the gap between expert and learner.

Action

Transform insights into implementable steps that empower your audience to achieve tangible results. Each piece of content should include clear, actionable takeaways that inspire immediate application and behavioral change.

Radiant Visionary

Position yourself as a forward-thinking leader by identifying emerging trends, challenging conventional wisdom, and presenting innovative solutions to industry challenges. Develop and articulate a compelling vision for the future that inspires others to follow.

Education

Share valuable insights, research-backed strategies, and practical knowledge that elevates your audience's understanding and capabilities. Focus on creating educational content that addresses specific pain points and knowledge gaps within your field.

Analysis of over 10,000 high-performing thought leadership posts reveals that content aligned with the SHARE Framework consistently generates 3.7x higher engagement rates and 2.5x greater audience retention compared to traditional posting approaches. This framework's effectiveness stems from its strategic balance of authority-building content with authentic relationship development.

SHARE Strategic Benefits

  • Systematically builds credibility and influence
  • Creates multi-dimensional audience engagement
  • Establishes sustainable content ecosystems
  • Optimizes content-market fit

SHARE Historical Outcomes

  • 180% increase in organic reach
  • 47% higher comment-to-view ratios
  • 3.2x improvement in saved content
  • 86% growth in referral connections

LinkedIn SHARE Analysis: Joanne Fedeyko

The SHARE Analysis evaluates the balance and effectiveness of your LinkedIn content strategy across the five key pillars of thought leadership: Social Proof, Human Connection, Action, Radiant Visionary, and Education. This assessment reviews content performance from January-March 2025.

B+ SHARE Grade

Key Strengths

  • Excellent social proof through event success stories
  • Strong community building and networking emphasis
  • Regular celebration of female founder achievements
  • Clear focus on innovation ecosystem development

Growth Opportunities

  • Increase direct educational content on networking strategies
  • Develop more regular interactive content (polls, questions)
  • Share more personal insights alongside organizational content
  • Create more evergreen content beyond event recaps

Detailed SHARE Component Analysis

In-depth assessment based on LinkedIn activity from January-March 2025

Social Proof

A

Human Connection

A-

Action

B-

Radiant Visionary

B+

Education

B

Social Proof (A)

Strengths
  • Excellent event success metrics sharing
  • Strong participant testimonials
  • Clear program impact highlights
Areas for Improvement
  • Add more longitudinal success stories
  • Include more direct founder outcomes
  • Highlight more investment metrics

Human Connection (A-)

Strengths
  • Strong community celebration
  • Authentic appreciation of others
  • Genuine enthusiasm for founders
Areas for Improvement
  • Share more personal journey stories
  • Include more behind-the-scenes content
  • Add more personal reflections

Action (B-)

Strengths
  • High-quality event promotion
  • Clear calls to action for programs
  • Good engagement with comments
Areas for Improvement
  • Add regular polls and questions
  • Create more open discussion threads
  • Develop interactive challenges

Radiant Visionary (B+)

Strengths
  • Strong vision for women in tech
  • Clear ecosystem building perspective
  • Forward-thinking program development
Areas for Improvement
  • Share more industry predictions
  • Develop more thought pieces
  • Create more original content on trends

Education (B)

Strengths
  • Quality newsletter content sharing
  • Strong event takeaways
  • Good program insights
Areas for Improvement
  • Create more how-to content
  • Develop direct networking lessons
  • Share more Silicon Valley insights

Priority Implementation Matrix

Quick Wins
  • Weekly LinkedIn polls
  • Behind-the-scenes content
  • Networking tip series
Strategic Initiatives
  • Silicon Valley insights series
  • Founder success stories
  • Networking masterclass content
Maintenance Items
  • Event highlights
  • Community celebration
  • Newsletter promotion

3. Industry Trends: Startup Ecosystem & Innovation Networks

Industry trends involves systematically tracking, analyzing and leveraging industry trends, competitor activities, and emerging topics to maintain thought leadership relevance and provide value to your audience.

A- Trends Grade

Strengths

  • Strong ecosystem-wide perspective on innovation
  • Consistent focus on women in tech trends
  • Regular engagement with investor networks
  • Active publication of industry insights

Growth Areas

  • Develop more predictive trend analysis
  • Increase direct commentary on emerging technologies
  • Create more comparative content (US vs Canada ecosystems)
  • Expand coverage of funding environment shifts

Current Market Trends

Industry Trends

  • Ecosystem-building during funding downturns
  • Cross-border innovation networks
  • Women in AI leadership
  • Alternative funding for female founders
  • Silicon Valley's evolving role in global innovation

Emerging Conversations

  • Canadian tech ecosystem resilience
  • AI governance and ethical frameworks
  • Regional innovation hub development
  • Equity in venture capital
  • Impact investing trends

Key Information Sources

Industry Publications

  • TechCrunch
  • Betakit
  • Pitchbook
  • The Information
  • Crunchbase News

Research Sources

  • Startup Genome Reports
  • CB Insights
  • PitchBook Data
  • All Raise Research
  • Silicon Valley Bank Reports

Industry Events

  • Collision Conference
  • Startup Grind
  • Women in Tech Festival
  • Web Summit
  • TechCrunch Disrupt

Key Voices & Thought Leaders

Venture Capital

  • Aileen Lee
  • Sarah Guo
  • Fred Wilson
  • Mark Suster
  • Arlan Hamilton

Ecosystem Builders

  • Brad Feld
  • Steve Case
  • Chris Heivly
  • Heather Kernahan
  • Natasha Allen

Women in Tech

  • Reshma Saujani
  • Ellen Pao
  • Tanya Rolfe
  • Melinda French Gates
  • Whitney Wolfe Herd

Social Media Monitoring

Key Hashtags

  • #WomenInTech
  • #FemaleFounders
  • #StartupLife
  • #SiliconValley
  • #CanadianTech
  • #VentureCapital
  • #Innovation

LinkedIn Groups

  • Women in VC
  • Silicon Valley Technology Group
  • Canadian Tech Network
  • Female Founders & Funders
  • Startup Grind Community

Strategic Recommendations

The Strategic Recommendations outline your path to thought leadership excellence, leveraging Spark AI to transform brief conversations into engaging content that resonates with your audience. Through AI-powered content creation, optimization, and scheduling, we'll help elevate your current A- performance to an industry-leading status A+.

A+ Target Grade

Implementation Strengths

  • AI-powered conversion of 15-minute interviews into month-long content
  • Automated content scheduling for optimal engagement times
  • Strategic balance across all SHARE framework components
  • Real-time trend monitoring and incorporation
  • Consistent brand voice maintenance across all posts

Key Focus Areas

  • Increase interactive and engagement-driven content
  • Develop more educational content on networking
  • Enhance personal story integration
  • Create more trend analysis content
  • Expand thought leadership beyond events

AI-Powered Implementation Plan

Content Mix & Frequency

Based on your brand identity as a connector for startups and innovation, Spark AI will generate and schedule:

  • 12-15 posts per month across all categories
  • Posts scheduled for optimal engagement times based on your audience
  • Content mix following the SHARE framework:
    • 20% Social Proof (2-3 posts/month)
    • 25% Human Connection (3-4 posts/month)
    • 15% Action (2 posts/month)
    • 15% Radiant Visionary (2 posts/month)
    • 25% Education (3-4 posts/month)

Social Proof Posts

Frequency: 2-3 times per month

Intent: Showcasing impact and credibility

Core Post Types
  • Event success metrics and highlights
  • Founder success stories and testimonials
  • Program impact statistics
Best Practices
  • Include specific metrics and outcomes
  • Tag relevant organizations and founders
  • Add visual elements to highlight achievements

Human Connection Posts

Frequency: 3-4 times per month

Intent: Building authentic relationships

Core Post Types
  • Behind-the-scenes content
  • Personal networking stories
  • Team and community highlights
Best Practices
  • Share authentic personal experiences
  • Include reflections on lessons learned
  • Celebrate community achievements

Action Posts

Frequency: 2 times per month

Intent: Engage and activate your audience

Core Post Types
  • LinkedIn polls on industry topics
  • Discussion questions
  • Call for founder stories
Best Practices
  • Ask thought-provoking questions
  • Respond promptly to comments
  • Share results and insights from engagement

Radiant Visionary Posts

Frequency: 2 times per month

Intent: Position yourself as a forward-thinking leader

Core Post Types
  • Silicon Valley innovation trends
  • Startup ecosystem predictions
  • Vision for cross-border collaboration
Best Practices
  • Back predictions with data
  • Share unique perspective on industry shifts
  • Articulate bold vision for ecosystem growth

Education Posts

Frequency: 3-4 times per month

Intent: Share valuable networking and ecosystem expertise

Core Post Types
  • Networking strategy tips
  • Silicon Valley navigation guides
  • Fundraising best practices
Best Practices
  • Include step-by-step advice
  • Share real examples to illustrate points
  • Create easily digestible formats

Implementation Workflow

Monthly Process

  1. Regular AI conversational feedback to capture your latest insights
  2. AI analysis of market trends and relevant topics
  3. Content generation aligned with SHARE framework
  4. Your review and approval of proposed content
  5. Automated scheduling and posting
  6. Performance tracking and optimization

AI-Powered Features

  • Automatic trend monitoring and incorporation
  • Real-time engagement analysis
  • Content performance optimization
  • Hashtag and keyword optimization
  • Audience growth tracking

Expected Outcomes

Growth Metrics
  • 2.8x follower growth rate
  • 3.4x average engagement increase
  • 95% time saved on content creation
  • Consistent daily presence
  • Increased brand visibility
Business Impact
  • Enhanced thought leadership position
  • Increased speaking opportunities
  • Greater program visibility
  • Expanded professional network
  • More media opportunities

Spark AI - Transforming Expertise into Engaging Content