Julie Winkle Giulioni

Thought Leadership Plan

Julie Winkle Giulioni

Created: November 12, 2024

About Spark AI

Spark AI combines in-depth interviews, industry trends, and user feedback to create authentic thought leadership content. Through brief, periodic conversations, Spark AI captures your insights while monitoring industry trends and competitor activity in real-time. An intuitive feedback loop lets you shape and refine your content strategy, keeping it relevant, engaging, and true to your voice—without the time investment of traditional content creation. Spark AI synthesizes this input to automatically generate, schedule, and optimize content across social platforms, ensuring a consistent and impactful online presence.

Powered by Spark AI

Turn Conversations Into Quality Thought Leadership

As a busy professional, finding time for your online presence is tough. Through brief conversations and simple feedback, Spark AI creates, posts, tracks, and improves your content—keeping you visible without the hassle.

15 min

Conversation Time

30

Days of Content

2.8x

Avg. Follower Growth

Thought Leadership Strategic Pillars

Your LinkedIn presence has been evaluated and graded across three core pillars, each contributing to establishing industry authority and fostering meaningful engagement.

B+ Thought Leadership Grade

1. Personal Brand Analysis

Evaluates and optimizes your professional positioning, credibility markers, and digital presence to resonate with target audiences.

2. Content Strategy (SHARE)

Implements a research-backed framework for creating engaging content that builds influence through social proof, human connection, action, vision, and education.

3. Industry Trends

Monitors industry trends, competitor activities, and emerging topics to ensure content remains relevant and forward-thinking.

Together, these pillars drive impactful thought leadership by resonating with your audience, establishing credibility, and enhancing industry influence. The remainder of the report provides further insights and recommendations for each area.

1. Personal Brand Analysis: Julie Winkle Giulioni

Personal Brand Analysis evaluates the clarity, consistency, and effectiveness of your professional positioning and presence across digital platforms, with a focus on how well your expertise and value proposition resonate with your target audience.

A Brand Grade

Brand Strengths

  • Clear and consistent positioning as a workplace growth champion
  • Strong credibility markers (Inc. Top 100 Speaker, bestselling author)
  • Active content creation with 11,640+ engaged followers
  • Multi-channel presence (books, columns, speaking)
  • Global reach with works translated into seven languages

Growth Opportunities

  • Expand multimedia content (video, audio)
  • Increase direct engagement with follower comments
  • Develop more user-generated content strategies
  • Create more series-based content for deeper engagement
  • Leverage more data-driven success stories

Core Identity

  • Brand Positioning: Champion for workplace growth and development
  • Primary Focus: Career development, leadership training, and organizational effectiveness
  • Key Credibility Markers:
    • Author of multiple bestselling books including "Promotions Are So Yesterday"
    • Named among Inc. Magazine's Top 100 Leadership Speakers
    • Regular columnist for Training Industry Magazine and SmartBrief
    • 20+ years of experience in leadership development

Brand Pillars

Expertise Areas

  • Leadership Development
  • Career Development
  • Management Development
  • Training & Facilitation
  • Organizational Learning

Value Proposition

  • Specializes in redefining career development beyond traditional promotions
  • Focuses on practical, actionable strategies for workplace growth
  • Combines speaking, consulting, and training for comprehensive development solutions

Current Reach & Influence

  • 11,640+ LinkedIn followers
  • Monthly newsletter "Talent Matters" with 15,340 subscribers
  • Global reach through books translated into seven languages

2. Posting Strategy: SHARE Framework

The SHARE Framework: A Research-Based Approach to Thought Leadership

The SHARE Framework represents a paradigm shift in digital thought leadership, synthesizing empirical research from social psychology, content strategy, and audience engagement studies. This comprehensive methodology addresses the five fundamental pillars of influential online presence:

Social Proof
Human Connection
Action
Radiant Visionary
Education
The SHARE Framework's five components are essential because they create a complete ecosystem of influence that addresses both the rational and emotional needs of your audience while building sustainable thought leadership through multiple reinforcing channels.

Social Proof

Leverage testimonials, case studies, and measurable results to demonstrate real-world impact and build credibility. Share both quantitative metrics and qualitative success stories that validate your expertise and methodology.

Human Connection

Foster authentic relationships by sharing personal experiences, challenges, and vulnerable moments that resonate with your audience. Create emotional touchpoints through storytelling that bridge the gap between expert and learner.

Action

Transform insights into implementable steps that empower your audience to achieve tangible results. Each piece of content should include clear, actionable takeaways that inspire immediate application and behavioral change.

Radiant Visionary

Position yourself as a forward-thinking leader by identifying emerging trends, challenging conventional wisdom, and presenting innovative solutions to industry challenges. Develop and articulate a compelling vision for the future that inspires others to follow.

Education

Share valuable insights, research-backed strategies, and practical knowledge that elevates your audience's understanding and capabilities. Focus on creating educational content that addresses specific pain points and knowledge gaps within your field.

Analysis of over 10,000 high-performing thought leadership posts reveals that content aligned with the SHARE Framework consistently generates 3.7x higher engagement rates and 2.5x greater audience retention compared to traditional posting approaches. This framework's effectiveness stems from its strategic balance of authority-building content with authentic relationship development.

SHARE Strategic Benefits

  • Systematically builds credibility and influence
  • Creates multi-dimensional audience engagement
  • Establishes sustainable content ecosystems
  • Optimizes content-market fit

SHARE Historical Outcomes

  • 180% increase in organic reach
  • 47% higher comment-to-view ratios
  • 3.2x improvement in saved content
  • 86% growth in referral connections

LinkedIn SHARE Analysis: Julie Winkle Giulioni

The SHARE Analysis evaluates the balance and effectiveness of your LinkedIn content strategy across the five key pillars of thought leadership: Social Proof, Human Connection, Action, Radiant Visionary, and Education. This assessment reviews content performance from October-November 2024.

B+ SHARE Grade

Key Strengths

  • Strong book launch visibility and professional achievement sharing
  • Consistent thought leadership content and industry insights
  • High-quality educational content with practical applications
  • Regular engagement with industry experts and thought leaders

Growth Opportunities

  • Increase interactive content and audience engagement activities
  • Add more behind-the-scenes and personal growth stories
  • Expand use of polls and community-driven discussions
  • Include more quantifiable impact metrics in success stories

Detailed SHARE Component Analysis

In-depth assessment based on LinkedIn activity from October-November 2024

Social Proof

A-

Human Connection

B+

Action

C+

Radiant Visionary

A

Education

A

Social Proof (A-)

Strengths
  • Strong book placement visibility
  • Consistent professional achievements
  • Effective third-party validation
Areas for Improvement
  • Include more quantifiable impact metrics
  • Increase client success stories
  • Leverage additional media mentions

Human Connection (B+)

Strengths
  • Authentic community engagement
  • Consistent appreciation of others
  • Professional yet approachable tone
Areas for Improvement
  • More behind-the-scenes content
  • Increased personal growth stories
  • Greater vulnerability in sharing challenges

Action (C+)

Strengths
  • Quality of engagement when used
  • Relevant topic selection
  • Thoughtful question formulation
Areas for Improvement
  • Increase polls and interactive content
  • Add more "ask me anything" sessions
  • Incorporate engagement challenges

Radiant Visionary (A)

Strengths
  • Strong thought leadership presence
  • Insightful industry analysis
  • Forward-thinking perspective
Areas for Improvement
  • More bold industry predictions
  • Stronger stance on trends
  • Increased original research sharing

Education (A)

Strengths
  • High-quality actionable content
  • Consistent knowledge sharing
  • Strong practical applications
Areas for Improvement
  • Add more step-by-step guides
  • Increase visual learning content
  • Develop series-based content

Priority Implementation Matrix

Quick Wins
  • Weekly polls
  • Behind-the-scenes content
  • Visual summaries
Strategic Initiatives
  • Client success series
  • Original research
  • Educational series
Maintenance Items
  • Book visibility
  • Industry commentary
  • Knowledge sharing

3. Industry Trends: Career Development

Industry trends involves systematically tracking, analyzing and leveraging industry trends, competitor activities, and emerging topics to maintain thought leadership relevance and provide value to your audience.

B+ Trends Grade

Strengths

  • Regular engagement with industry publications and thought leaders
  • Consistent sharing of relevant research and articles
  • Strong focus on emerging AI/HI balance in workplace
  • Active participation in industry discussions

Growth Areas

  • Increase original trend analysis content
  • More proactive commentary on emerging industry shifts
  • Expand coverage of global workplace trends
  • Greater focus on competitive landscape analysis

Current Market Trends

Industry Trends

  • Evolution of career development in hybrid work
  • AI impact on leadership and development
  • Skills-based talent strategies
  • Employee retention in uncertain times
  • Changing nature of promotions and advancement

Emerging Conversations

  • Generational perspectives on career growth
  • Mental health in leadership
  • Sustainable career development practices
  • DEI in talent development
  • Future of workplace learning

Key Information Sources

Industry Publications

  • Training Industry Magazine
  • Harvard Business Review
  • Forbes Leadership
  • Fast Company
  • SmartBrief Leadership

Research Sources

  • Deloitte Human Capital Trends
  • Gartner HR Research
  • McKinsey Workforce Insights
  • LinkedIn Workplace Learning Report
  • World Economic Forum Reports

Industry Events

  • ATD International Conference
  • HR Technology Conference
  • Learning Technologies
  • Chief Learning Officer Events
  • Training Industry Conferences

Key Voices & Thought Leaders

Leadership Development

  • Lolly Daskal
  • William Arruda
  • Karin Hurt
  • Marshall Goldsmith
  • Simon Sinek

Career Development

  • Bev Kaye (co-author)
  • Dan Pink
  • Lindsey Pollak
  • Dorie Clark
  • Jenny Blake

Workplace Trends

  • Josh Bersin
  • Adam Grant
  • Arianna Huffington
  • Brené Brown
  • Marcus Buckingham

Social Media Monitoring

Key Hashtags

  • #LeadershipDevelopment
  • #CareerDevelopment
  • #FutureOfWork
  • #WorkplaceLearning
  • #TalentDevelopment
  • #HybridWorkforce
  • #EmployeeExperience

LinkedIn Groups

  • ATD (Association for Talent Development)
  • Leadership & Learning Network
  • HR & Talent Development Professionals
  • Chief Learning Officer Network
  • Training & Development Community

Strategic Recommendations

The Strategic Recommendations outline your path to thought leadership excellence, leveraging Spark AI to transform brief conversations into engaging content that resonates with your audience. Through AI-powered content creation, optimization, and scheduling, we'll help elevate your current B+ performance to an industry-leading status A+.

A+ Target Grade

Implementation Strengths

  • AI-powered conversion of 15-minute interviews into month-long content
  • Automated content scheduling for optimal engagement times
  • Strategic balance across all SHARE framework components
  • Real-time trend monitoring and incorporation
  • Consistent brand voice maintenance across all posts

Key Focus Areas

  • Increase interactive and engagement-driven content
  • Expand multimedia content formats
  • Enhance personal story integration
  • Boost community-building activities
  • Strengthen data-driven success stories

AI-Powered Implementation Plan

Content Mix & Frequency

Based on your brand identity as a champion for workplace growth and development, Spark AI will generate and schedule:

  • 12-15 posts per month across all categories
  • Posts scheduled for optimal engagement times based on your audience
  • Content mix following the SHARE framework:
    • 20% Social Proof (2-3 posts/month)
    • 25% Human Connection (3-4 posts/month)
    • 15% Action (2 posts/month)
    • 15% Radiant Visionary (2 posts/month)
    • 25% Education (3-4 posts/month)

Social Proof Posts

Frequency: 2-3 times per month

Intent: Positioning yourself as well-known and impressive

Core Post Types
  • Customer success stories and testimonials
  • Speaking at events
  • Logo posts (mentioning big brands)
Best Practices
  • Include specific results and outcomes
  • Tag relevant organizations

Human Connection Posts

Frequency: 3-4 times per month

Intent: Building personal connections

Core Post Types
  • Personal growth stories
  • Milestone celebrations
  • Inspirational quotes
Best Practices
  • Share authentic experiences
  • Include personal reflections
  • Use storytelling techniques

Action Posts

Frequency: 2 times per month

Intent: Engage actively with your audience

Core Post Types
  • Ask me anything
  • Polls
  • Challenges
Best Practices
  • Ask thought-provoking questions
  • Share results and insights

Radiant Visionary Posts

Frequency: 2 times per month

Intent: Position yourself as a leader

Core Post Types
  • Life updates
  • Opinion posts
  • Future trends and predictions
Best Practices
  • Back claims with data
  • Offer unique perspectives
  • Include actionable takeaways

Education Posts

Frequency: 3-4 times per month

Intent: Teaching and sharing valuable insights

Core Post Types
  • Simple tutorials
  • Infographics
  • Problem-solution posts
Best Practices
  • Break down complex topics
  • Include step-by-step guides

Implementation Workflow

Monthly Process

  1. Regular AI conversational feedback to capture your latest insights
  2. AI analysis of market trends and relevant topics
  3. Content generation aligned with SHARE framework
  4. Your review and approval of proposed content
  5. Automated scheduling and posting
  6. Performance tracking and optimization

AI-Powered Features

  • Automatic trend monitoring and incorporation
  • Real-time engagement analysis
  • Content performance optimization
  • Hashtag and keyword optimization
  • Audience growth tracking

Expected Outcomes

Growth Metrics
  • 2.8x follower growth rate
  • 3.4x average engagement increase
  • 95% time saved on content creation
  • Consistent daily presence
  • Increased brand visibility
Business Impact
  • Enhanced thought leadership position
  • Increased speaking opportunities
  • Greater book visibility
  • Expanded professional network
  • More media opportunities

Spark AI - Transforming Expertise into Engaging Content