Thought Leadership Plan
Lisa Tawil
Created: April 14, 2025
About Spark AI
Spark AI combines in-depth interviews, industry trends, and user feedback to create authentic thought leadership content. Through brief, periodic conversations, Spark AI captures your insights while monitoring industry trends and competitor activity in real-time. An intuitive feedback loop lets you shape and refine your content strategy, keeping it relevant, engaging, and true to your voice—without the time investment of traditional content creation. Spark AI synthesizes this input to automatically generate, schedule, and optimize content across social platforms, ensuring a consistent and impactful online presence.
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Turn Conversations Into Quality Thought Leadership
As a busy media executive, finding time for your online presence is tough. Through brief conversations and simple feedback, Spark AI creates, posts, tracks, and improves your content—keeping you visible without the hassle.
15 min
Conversation Time
30
Days of Content
2.8x
Avg. Follower Growth
Thought Leadership Strategic Pillars
Your LinkedIn presence has been evaluated and graded across three core pillars, each contributing to establishing industry authority and fostering meaningful engagement.
1. Personal Brand Analysis
Evaluates and optimizes your professional positioning, credibility markers, and digital presence to resonate with target audiences.
2. Content Strategy (SHARE)
Implements a research-backed framework for creating engaging content that builds influence through social proof, human connection, action, vision, and education.
3. Industry Trends
Monitors industry trends, competitor activities, and emerging topics to ensure content remains relevant and forward-thinking.
Together, these pillars drive impactful thought leadership by resonating with your audience, establishing credibility, and enhancing industry influence. The remainder of the report provides further insights and recommendations for each area.
1. Personal Brand Analysis: Lisa Tawil
Personal Brand Analysis evaluates the clarity, consistency, and effectiveness of your professional positioning and presence across digital platforms, with a focus on how well your expertise and value proposition resonate with your target audience.
Brand Strengths
- Strong authentic voice and clear brand philosophy
- Impressive credibility markers (Emmy nominations, board positions)
- Multi-dimensional expertise across media and brand strategy
- Established industry presence with 1,000+ engaged followers
- Consistent advocacy for diversity and inclusion
Growth Opportunities
- Expand thought leadership in media industry transformation
- Increase data-driven insights in content
- Develop more long-form content on specialized topics
- Create more shareable frameworks and methodologies
- Build stronger cross-platform presence
Core Identity
- Brand Positioning: Media executive and brand strategist who champions authentic audience connection in a changing media landscape
- Primary Focus: Building inclusive, sustainable audience relationships and meaningful content that drives long-term growth
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Key Credibility Markers:
- News and Documentary Emmy nomination for promotional campaign
- Vice President of Marketing and Communications at ITVS for over 7 years
- Board Member of INPUT, an international public media organization
- Won over 100 marketing awards during tenure at ITVS
- Led campaigns for 10+ Academy Award nominations
Brand Pillars
Expertise Areas
- Executive Leadership
- Content Marketing
- Strategic Planning
- Audience Development
- Operations Management
Value Proposition
- Helps legacy media organizations adapt to evolving landscapes
- Creates authentic audience connections that drive long-term growth
- Champions diversity and inclusion in content and teams
- Breaks down silos to create cohesive brand narratives
Current Reach & Influence
- 1,018+ LinkedIn followers
- International reach through Board Member position with INPUT
- Recognized industry voice through Emmy nominations and awards
- Multiple leadership positions in media industry organizations
2. Posting Strategy: SHARE Framework
The SHARE Framework: A Research-Based Approach to Thought Leadership
The SHARE Framework represents a paradigm shift in digital thought leadership, synthesizing empirical research from social psychology, content strategy, and audience engagement studies. This comprehensive methodology addresses the five fundamental pillars of influential online presence:
Social Proof
Leverage testimonials, case studies, and measurable results to demonstrate real-world impact and build credibility. Share both quantitative metrics and qualitative success stories that validate your expertise and methodology.
Human Connection
Foster authentic relationships by sharing personal experiences, challenges, and vulnerable moments that resonate with your audience. Create emotional touchpoints through storytelling that bridge the gap between expert and learner.
Action
Transform insights into implementable steps that empower your audience to achieve tangible results. Each piece of content should include clear, actionable takeaways that inspire immediate application and behavioral change.
Radiant Visionary
Position yourself as a forward-thinking leader by identifying emerging trends, challenging conventional wisdom, and presenting innovative solutions to industry challenges. Develop and articulate a compelling vision for the future that inspires others to follow.
Education
Share valuable insights, research-backed strategies, and practical knowledge that elevates your audience's understanding and capabilities. Focus on creating educational content that addresses specific pain points and knowledge gaps within your field.
Analysis of over 10,000 high-performing thought leadership posts reveals that content aligned with the SHARE Framework consistently generates 3.7x higher engagement rates and 2.5x greater audience retention compared to traditional posting approaches. This framework's effectiveness stems from its strategic balance of authority-building content with authentic relationship development.
SHARE Strategic Benefits
- Systematically builds credibility and influence
- Creates multi-dimensional audience engagement
- Establishes sustainable content ecosystems
- Optimizes content-market fit
SHARE Historical Outcomes
- 180% increase in organic reach
- 47% higher comment-to-view ratios
- 3.2x improvement in saved content
- 86% growth in referral connections
LinkedIn SHARE Analysis: Lisa Tawil
The SHARE Analysis evaluates the balance and effectiveness of your LinkedIn content strategy across the five key pillars of thought leadership: Social Proof, Human Connection, Action, Radiant Visionary, and Education. This assessment reviews content performance from March-April 2025.
Key Strengths
- Excellent human connection through authentic storytelling
- Strong social proof via industry recognition and awards
- Compelling radiant visionary content on media industry future
- Effective mix of personal and professional content
Growth Opportunities
- Increase action-oriented content with specific takeaways
- Expand educational content with industry-specific insights
- Create more data-driven content on media trends
- Develop more regular posting cadence
Detailed SHARE Component Analysis
In-depth assessment based on LinkedIn activity from March-April 2025
Social Proof
A
Human Connection
A+
Action
B
Radiant Visionary
A-
Education
B+
Social Proof (A)
Strengths
- Emmy nomination prominence
- Board position visibility
- Effective celebration of team achievements
Areas for Improvement
- More client/partner success stories
- Increase quantifiable metrics in posts
- Feature more third-party endorsements
Human Connection (A+)
Strengths
- Authentic personal storytelling
- Strong values-based content
- Vulnerable sharing of professional challenges
Areas for Improvement
- More behind-the-scenes content
- Increased personal growth narratives
- Additional mentorship stories
Action (B)
Strengths
- Good engagement when used
- Effective team appreciation posts
- Creative content formats
Areas for Improvement
- Increase polls and interactive content
- Add more direct questions to audience
- Create step-by-step frameworks
Radiant Visionary (A-)
Strengths
- Strong media industry future insights
- Compelling diversity advocacy
- Forward-thinking leadership perspective
Areas for Improvement
- More bold predictions on industry evolution
- Increase original thought pieces
- Develop signature frameworks
Education (B+)
Strengths
- Quality industry insights
- Thoughtful leadership lessons
- Diverse content formats
Areas for Improvement
- Increase data-driven content
- Create more how-to guides
- Develop series-based educational content
Priority Implementation Matrix
Quick Wins
- Industry insight polls
- Behind-the-scenes content
- Top 5 lesson lists
Strategic Initiatives
- Media trends series
- Audience development frameworks
- Multi-generational leadership guide
Maintenance Items
- Award and recognition visibility
- Team celebration posts
- Industry event participation
3. Industry Trends: Media & Entertainment
Industry trends involves systematically tracking, analyzing and leveraging industry shifts, competitor activities, and emerging topics to maintain thought leadership relevance and provide value to your audience in the rapidly evolving media landscape.
Strengths
- Strong engagement with international media trends
- Active participation in industry events and conferences
- Diverse network of industry connections
- Emphasis on inclusion and diversity in content
Growth Areas
- Increase analysis of emerging technology impacts
- Expand commentary on audience data and metrics
- More proactive discussion of industry challenges
- Greater focus on monetization strategies
Current Market Trends
Industry Trends
- Transformation of legacy media organizations
- AI integration in content creation and distribution
- Audience fragmentation across platforms
- Shift toward values-based brand positioning
- Evolution of documentary funding models
Emerging Conversations
- Multi-generational workplace dynamics
- Authenticity in digital engagement
- Content monetization in fragmented landscapes
- Global collaborations in media production
- Ethical considerations in AI-assisted content
Key Information Sources
Industry Publications
- Variety
- The Hollywood Reporter
- Adweek
- Current (public media)
- Broadcasting & Cable
Research Sources
- Nielsen Media Research
- Pew Research Center Media Studies
- Edison Research
- Parrot Analytics
- Documentary Industry Reports
Industry Events
- INPUT Conference
- Sundance Film Festival
- SXSW
- Television Academy Events
- PBS Annual Meeting
Key Voices & Thought Leaders
Media Leadership
- Lilly Zheng
- Shaady Salehi
- Dana Brunetti
- Katharine Viner
- Raney Aronson-Rath
Marketing & Brand Strategy
- Amna Khan-Mirza
- Beth Comstock
- Gary Vaynerchuk
- Karin Timpone
- Bozoma Saint John
Diversity & Inclusion
- Brené Brown
- Haben Girma
- Franklin Leonard
- Stacy Smith
- Ava DuVernay
Social Media Monitoring
Key Hashtags
- #MediaStrategy
- #AudienceDevelopment
- #DocumentaryFilm
- #MediaInnovation
- #BrandStorytelling
- #InclusiveMedia
- #ContentMarketing
LinkedIn Groups
- The WICT Network
- Television Academy Foundation
- Public Media Marketing
- Media Executive Leadership
- Documentary Filmmakers Network
Strategic Recommendations
The Strategic Recommendations outline your path to thought leadership excellence, leveraging Spark AI to transform brief conversations into engaging content that resonates with your audience. Through AI-powered content creation, optimization, and scheduling, we'll help elevate your current A- performance to an industry-leading A+ status.
Implementation Strengths
- AI-powered conversion of 15-minute interviews into month-long content
- Automated content scheduling for optimal engagement times
- Strategic balance across all SHARE framework components
- Real-time trend monitoring and incorporation
- Consistent authentic voice maintenance across all posts
Key Focus Areas
- Increase action-oriented and educational content
- Develop signature frameworks on audience development
- Expand data-driven industry analysis
- Create series-based content on multi-generational teams
- Enhance content diversity with more media formats
AI-Powered Implementation Plan
Content Mix & Frequency
Based on your brand identity as a media executive and brand strategist who champions authentic audience connection, Spark AI will generate and schedule:
- 10-12 posts per month across all categories
- Posts scheduled for optimal engagement times based on your audience
- Content mix following the SHARE framework:
- 20% Social Proof (2 posts/month)
- 25% Human Connection (3 posts/month)
- 20% Action (2 posts/month)
- 15% Radiant Visionary (1-2 posts/month)
- 20% Education (2 posts/month)
Social Proof Posts
Frequency: 2 times per month
Intent: Highlighting achievements and industry recognition
Core Post Types
- Award recognition and nominations
- Team achievements with metrics
- Board and leadership positions
Best Practices
- Include specific results and metrics
- Tag relevant organizations and team members
- Share the strategic approach behind successes
Human Connection Posts
Frequency: 3 times per month
Intent: Building personal connections through authentic storytelling
Core Post Types
- Behind-the-scenes content
- Multi-generational team stories
- Personal reflections on industry events
Best Practices
- Share authentic experiences and challenges
- Use storytelling techniques with emotional hooks
- Include photos where appropriate
Action Posts
Frequency: 2 times per month
Intent: Engage actively with your audience and spark conversation
Core Post Types
- Industry trend polls
- Media strategy questions
- Audience development challenges
Best Practices
- Ask thought-provoking, specific questions
- Follow up with insights from responses
- Tag relevant connections to boost engagement
Radiant Visionary Posts
Frequency: 1-2 times per month
Intent: Position yourself as a forward-thinking media leader
Core Post Types
- Media industry forecasts
- Thought pieces on audience relationships
- Diversity and inclusion leadership visions
Best Practices
- Support predictions with industry data
- Offer unique perspectives
- Take clear positions on industry challenges
Education Posts
Frequency: 2 times per month
Intent: Share valuable media industry insights and strategies
Core Post Types
- Multi-generational team frameworks
- Audience development strategies
- Media brand building techniques
Best Practices
- Create step-by-step guides
- Include data and research findings
- Develop signature frameworks and methodologies
Implementation Workflow
Monthly Process
- Regular AI conversational feedback to capture your latest insights
- AI analysis of media industry trends and relevant topics
- Content generation aligned with SHARE framework
- Your review and approval of proposed content
- Automated scheduling and posting
- Performance tracking and optimization
AI-Powered Features
- Automatic trend monitoring and incorporation
- Real-time engagement analysis
- Content performance optimization
- Hashtag and keyword optimization
- Audience growth tracking
Expected Outcomes
Growth Metrics
- 2.8x follower growth rate
- 3.1x average engagement increase
- 95% time saved on content creation
- Consistent weekly presence
- Increased brand visibility
Business Impact
- Enhanced thought leadership position
- Increased speaking and board opportunities
- Expanded professional network
- Recognition as multi-generational leadership expert
- More media industry collaboration opportunities
Spark AI - Transforming Expertise into Engaging Content